Stand in a position of strength when you negotiate.  Read these great tips from business development expert Jody Sutter of The Sutter Company, New York. Jodie is a highly respected business development expert who designs custom prospecting programs and business development strategies that help companies grow.  Her blog on 'Four common mistakes Ad agencies make [...]

What is the point of setting objectives and targets, if you don't have the tools to track them? For any performance indicator to be effective, it needs a target, it needs to be measurable, and ideally it needs to link to the goals of the business. It should give you an insight into the performance and [...]