KMint Workshop with:

Justin Senescall

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Often it is a case of : you don’t know what you don’t know, which leads agencies to put their clients and their own brand assets at risk.

Professionals working in the creative agency environment are expected to know how to secure intellectual property rights, and look out for other peoples’ rights.

Additionally, if you are in the business of selling intangible brand assets, then you need to know how to recognise and price these assets.

Combining KMint pricing strategy with Seneworth intellectual property experience – this webinar will explain the advantages of legally protecting your creations; explore the ‘watch outs’ when you are creating brand assets for clients, and show you how to monetise these valuable intangible assets.

This 1-hour KMint workshop with guest speaker Justin Senescall will show you how:

  1. You don’t know what you don’t know – tragedies
  2. Intellectual property – competitive advantages
  3. How to protect your intellectual property
  4. How to sell your intellectual property – licensing

Keep the faith by keeping your team informed – mentoring with encouragement and reinforcing goals, with visual dashboards and trackers, at regular monthly meetings to measure and report progress against targets – is the best way to focus and align the team, and keep the momentum going..

If you would like to add some industry expertise, and external objectivity to your budget process, revenue target and reporting routines:  email me or phone me – and let’s get this show on the road!