Power to the jingle – sonic communication

By |2021-07-28T09:59:31+10:00May 25th, 2021|Brand value, Creative, Intellectual property|

KMint Webinar with: Matt Hayward   Music is a complementary tool used to grow a brand strategically - Television commercials that use sonic brand cues capture 8.5 times more attention than TVCs that don't. Do you know how to incorporate Sonic branding cues into your campaigns? Just like casting, colour palette, visuals - audio cues [...]