KMint Workshop with:

Matt Hayward

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Music is a complementary tool used to grow a brand strategically – Television commercials that use sonic brand cues capture 8.5 times more attention than TVCs that don’t.

Do you know how to incorporate Sonic branding cues into your campaigns?

Just like casting, colour palette, visuals – audio cues like music, tone, accent, timing and sound production can all change the way we process a message. Sensory connections help brands to engage and connect with consumers – multiply the impact of visuals by infusing brand sound into advertising, websites, podcasts, educational videos, events.

This workshop explores the topic of branding for your ears. Learn about sonic branding, and how to add an audio logo to your client’s brand assets: enhancing brand recall, message association, creating memorability, driving incremental sales.

This 1-hour KMint workshop with guest speaker Matt Hayward will show you how:

  1.  The ‘Why’ – music moves behaviour
  2. Ownership – invest in your brand
  3. ROI – library/sync/bespoke music
  4. The plan – defining creative and commercial value with your client

Keep the faith by keeping your team informed – mentoring with encouragement and reinforcing goals, with visual dashboards and trackers, at regular monthly meetings to measure and report progress against targets – is the best way to focus and align the team, and keep the momentum going..

If you would like to add some industry expertise, and external objectivity to your budget process, revenue target and reporting routines:  email me or phone me – and let’s get this show on the road!