KMint Workshop :
with Blair Enns
Kathryn presents with guest speaker :
The Innoficiency Problem, as Blair states it, is to be ignorant of the above principle and to think that one can bring efficiencies to innovation (a banner under which he places creativity) without degrading it.
In this talk Blair will cover the many places the Innoficiency Problem arises in the client/agency relationship and also within agencies themselves. You will better understand how to push back on unreasonable request for greater efficiencies from your clients and you will see how some of your firm’s own pursuits of efficiency are making it less creative, negatively impacting the value you create for your clients and the very culture of your agency.
This webinar will explore:
- The tension between efficiency and innovation affects almost every decision in your agency
- The need for profitable growth is necessary to satisfying shareholders, finance and procurement teams
- Consideration of a strategic approach which embraces innovation