'Currently paused due to COVID-19' Finally a forum for senior agency executives to learn, challenge, debate #agencyfinance thoughts, questions, and issues. KMint Master Classes are for AAA agency seniors who have the authority to set and inform budgets, pricing policy, and implement agency targets and routines. Each class will focus on a key agency [...]
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Show Me the Money is the annual finance training event specifically designed for the Australian MarComms industry - innovative and creative businesses, from public relations, communications, marketing, experiential, through to design, advertising, and brand agencies. The workshop is designed to provide you and your team with extensive insight, expertise, and practical tools in regards to [...]
Value is in the eye of the beholder Last year I worked with a number of agencies which, in addition to their traditional pricing models, introduced value based pricing methodology. Value based pricing shifts the focus from talking about how the work is done, to the results the client should expect. So to be [...]
Make sure your agency is charging the right prices and that your job cost reports are right. This workshop is ideal for: Business owners, general managers, and the finance team. Invest half a day with Kathryn to review your rates and pricing policy. Core topics: Your cost base - have you included all of your [...]
We consider ourselves professional experts. We know we deliver what our clients need. Because we do this for a living, we should know how to price, and manage the deliverables - right? So why do we spend more time on over-servicing and over-delivering than we proposed in our quote? Do we think our client will [...]
Think cumulative. Review your gross profit target every month, and definitely every quarter. By undertaking regular evaluation of your targets, real benefits will materialise for you as an agency manager or owner. Aligning frequent reporting with financial evaluation provides sound evidence on the operations of your agency that allows you to be proactive in the [...]
Show Me the Money is the only financial training workshop for the MarComms industry in Australia. It’s designed specifically for innovative and creative businesses - from public relations, communications, marketing, experiential, through to design, advertising, and brand agencies. The workshop is designed to provide you and your team with extensive insight, expertise, and practical tools [...]