Kathryn Williams, financial soulmate for creative agencies, smiling with arms crossed in a professional portrait against a greystone wall.

Overview.

“Hi, I’m Kathryn.” I’m a Financial Soul Mate® for creative agencies—helping people just like you to connect the dots between ambition and financial clarity.

After a decade with Clemenger BBDO and seven years working in London, I identified a critical gap faced by many small agencies: navigating the space between bookkeeping and tax compliance without access to the strategic financial guidance needed to truly grow.

Leveraging my deep industry expertise, I saw that what was missing was CFO-level thinking—insightful, actionable, and tailored specifically to the unique needs of creative agencies.

That’s why I founded KMint—to bridge the gap between financial rigour and creative business models. Today, with more than 20 years in the creative agency landscape, I partner with growing teams of 5 to 15 staff, offering both short-term project support and longer-term retainer engagements.

Why I get out of bed every day

I’ve always loved transforming complex—often dry—financial conversations into clear, visually engaging stories that spark motivation and drive meaningful results. I believe numbers don’t lie; they’re facts you can trust. When presented in a show-don’t-tell format, they become powerful tools that inform, inspire, and empower.

For me, clarity is the catalyst for confidence—and confident leaders drive profitable growth. I’ve had the privilege of sharing this philosophy with agencies and industry bodies around the world, from in-house workshops to keynote stages in Singapore, Kuala Lumpur, and London. And the joy never fades—especially when I see that “Ah-ha!” moment in someone’s eyes, when the numbers finally make sense and their next move becomes crystal clear.

How I Work

I help agencies build strategy with flawless accuracy, visualised in a format that’s both beautiful and actionable. Whether you need to set better pricing, restructure your budget, improve profitability, or simply feel in control again—I’m here to guide you.

Because when you know your numbers, you lead with confidence

Together let’s unlock the commercial clarity your agency deserves.

Kathryn Williams, financial soulmate for creative agencies, standing in front of a wall of event posters at an industry conference.

Our Mission

At KMint, we bring financial clarity and control to growing agencies.

You don’t need to be a numbers expert — you just need someone who is.

At KMint, we take care of the heavy financial lifting so you can stay focused on what you do best. With over 20 years of industry experience and the privilege of working with hundreds of agencies just like yours, we know what to do — and when to do it.

Filling the critical gap between bookkeeping and tax compliance, offering the financial clarity and foresight most agencies are missing. The KMint dashboards and financial programs don’t just deliver data — they tell the story behind your numbers, helping you make smarter, more confident decisions about your agency, every hire, price, and proposal.

No more guesswork. No more hesitation.

With KMint, you’ll move forward with confidence

Our Values.

At KMint, we believe creative agency owners deserve more than survival—you deserve a business that rewards you.

Stability. Profitability. Sanity.

Let me help you to create a business that supports your life—with Profit, Purpose, and Financial Freedom

Stability

You deserve a business with a strong financial foundation that supports consistent, predictable growth

Sanity

Running a business shouldn’t mean running on empty. With the right systems and financial insights, you can lead with calm and clarity

Profitability

Your agency deserves real profit and sustainable growth. With smart pricing and planning, success is within reach

Freedom

Profit. Clarity. Sanity. You can have it all—with a business that pays you well and keeps things stress-free