Value is in the eye of the beholder Last year I worked with a number of agencies which, in addition to their traditional pricing models, introduced value based pricing methodology. Value based pricing shifts the focus from talking about how the work is done, to the results the client should expect. So to be effective, [...]
Agency growth by design Design your agency growth by setting a Key Perforamance Indicator Program for your Leadership Team. For this next quarter – assess your 1st quarter performance, and areas of the business which need your focus, to bring you closer towards achieving your goals. 4 areas to include: Agency pipeline Team productivity [...]
Rates - update your cost and sell prices An agency should be reviewing its cost and sell rates at least once a year, often this is either in line with the new financial year, or at the start of a new calendar year. Armed with your latest budget, calculate your cost per hour rates for [...]
Lock down your revenue target In the video below I provide a quick tip on how to test your budget using the Revenue Per Head Model: When setting your revenue target, you could use this Revenue Per Head calculation to guide you; then sharpen your pencils, get more precise and ensure that you have built a [...]
Key finance performance metrics #You'veGotThis Success comes when the whole team is clear on the key metrics. To grow your business or prepare for sale - visibility and understanding the following key financial metrics is essential: Profit and Loss Statement - 10 measures which indicate the success of your trading activities. These first 3 [...]
Mind the gap – hit those targets in this next quarter For this next quarter – establish the key areas in the business which need your focus. A 90 day sprint to reach goals will need you to: Be certain about your current position Reinforce your targets Establish agreed responsibilities and actions for your [...]
In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained. Intellectual Property (IP) possibilities are infinite and limited only by one’s imagination, yet there is a danger: if [...]
American Author Dave Ramsey wisely said: "A budget is telling your money where to go, instead of wondering where it all went." Building your budget is an important step towards achieving your dreams. A budget is a bit like: Your best friend. They keep you on the straight and narrow, they will challenge you, they [...]
It's an age-old conundrum that faces every entrepreneur planning their business: What do I pay myself? Unfortunately, many business owners fail to record their own salary as a cost to the business. Although I am not a Tax Advisor, there are 2 common reasons for this: It is not tax advantageous, or The business isn't [...]
This 2.5 minute YouTube video is definitely worth watching and 2.5+ million other viewers think so too. If you haven't seen it, click on the link and remind yourself why it's so important to stand up for our profession and #SayNoToSpec http://www.zulualphakilo.com/saynotospec/ Respect to Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo, and [...]
