KMint Webinar with: Matt Hayward Music is a complementary tool used to grow a brand strategically - Television commercials that use sonic brand cues capture 8.5 times more attention than TVCs that don't. Do you know how to incorporate Sonic branding cues into your campaigns? Just like casting, colour palette, visuals - audio cues [...]
A Public Relations Podcast with: The Financial Soulmate® In this Smoke Signals podcast with Paul Cheal, I speak about a different approach to pricing: Value-Based Pricing. Numbers, budgeting and forecasting are not normally the natural domain for PR professionals. However, if you’ve ever worked in an agency there is one thing we certainly know [...]
In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained.
Michael tells it as it is. Read his article below, and use it as your starting point for corrective action. "The good old days are gone, and the bad days are here. We're bullied by our clients, paid less each year, and treated like commodity suppliers. Relationships last only 2-3 years. We spend all [...]
For the past 14 years, Reader’s Digest has conducted its Trusted Brands survey to investigate, which brands in Australia and around the world have the best reputation among consumers. Year after year, the results show the most successful and valuable brands are the ones most highly trusted by the public. In the Australian arm, the [...]
You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]
There is no law, nor ethical imperative that says you must charge two clients the exact same amount for the same services. Your services are rarely identical and the value perceived by those respective clients will always be different. Part 2: Value is in the eye of the beholder – the client’s eye. Add Value [...]
Do you believe that your ideas have value beyond the time it took to conceive them? Do you think that your big idea continues to deliver returns for your client beyond the initial time it took you and your team to develop and execute it? If you answered YES, then you are in the right [...]