Power to the jingle – sonic communication

By |2021-07-28T09:59:31+10:00May 25th, 2021|Brand value, Creative, Intellectual property|

KMint Webinar with: Matt Hayward   Music is a complementary tool used to grow a brand strategically - Television commercials that use sonic brand cues capture 8.5 times more attention than TVCs that don't. Do you know how to incorporate Sonic branding cues into your campaigns? Just like casting, colour palette, visuals - audio cues [...]

Kathryn Williams on Smoke Signal – A PR Podcast by Paul Cheal

By |2020-10-09T14:06:01+11:00March 19th, 2019|Brand value, Financial tips, Pricing policy|

A Public Relations Podcast with: The Financial Soulmate®   In this Smoke Signals podcast with Paul Cheal, I speak about a different approach to pricing: Value-Based Pricing. Numbers, budgeting and forecasting are not normally the natural domain for PR professionals. However, if you’ve ever worked in an agency there is one thing we certainly know [...]

How to safeguard your creative idea

By |2020-09-04T13:08:41+10:00September 8th, 2017|Brand value, Intellectual property, Pricing policy|

In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained.

Agency land, listen up

By |2017-09-13T21:42:11+10:00June 1st, 2016|Brand value, Financial tips|

Michael tells it as it is. Read his article below, and use it as your starting point for corrective action. "The good old days are gone, and the bad days are here. We're bullied by our clients, paid less each year, and treated like commodity suppliers. Relationships last only 2-3 years. We spend all [...]

Why Trust is Essential For Your Brand

By |2017-05-19T12:03:36+10:00December 11th, 2015|Brand value|

For the past 14 years, Reader’s Digest has conducted its Trusted Brands survey to investigate, which brands in Australia and around the world have the best reputation among consumers. Year after year, the results show the most successful and valuable brands are the ones most highly trusted by the public. In the Australian arm, the [...]

How To Maximise Your Brand Value

By |2017-09-13T21:45:06+10:00June 2nd, 2015|Brand value, Intellectual property, Pricing policy|

You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]

How To Value and Price Your Services (Part 2)

By |2019-01-29T18:55:26+11:00April 30th, 2015|Brand value, Pricing policy|

There is no law, nor ethical imperative that says you must charge two clients the exact same amount for the same services. Your services are rarely identical and the value perceived by those respective clients will always be different. Part 2: Value is in the eye of the beholder – the client’s eye. Add Value [...]

How To Value And Price Your Ideas (Part 1)

By |2019-01-29T18:56:37+11:00February 23rd, 2015|Brand value, Pricing policy|

Do you believe that your ideas have value beyond the time it took to conceive them? Do you think that your big idea continues to deliver returns for your client beyond the initial time it took you and your team to develop and execute it? If you answered YES, then you are in the right [...]

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