Ready, Set, Grow – Growth strategies for small agencies

By |2021-08-27T12:24:13+10:00June 29th, 2021|Financial tips|

KMint Webinar with: Jody Sutter   Setting new business goals is the first step towards growing - referencing prior year, internal benchmarks, and sense checking with your team will ensure that you set the right targets. Next step is to confirm that you have the capacity and pricing policy to achieve your goals. The third [...]

Negotiate your worth – Don’t leave money on the table

By |2021-06-16T17:06:56+10:00March 30th, 2021|Financial tips, Pricing policy|

KMint Webinar with: Sam Trattles   There is a feeling that comes over you when a game-changer deal comes in the door, a deal that would mean you would need to hire staff in order to take it on. These types of deals can cause you a great deal of pressure, and sometimes even mild [...]

Monthly management reporting

By |2020-09-02T09:19:44+10:00March 20th, 2019|Financial tips, Revenue Improvement|

Following on from the January topic of Value-Based Pricing utilising infographics to display results, it is worth taking the time to revamp your monthly management report - contents and format. Results only mean something when they are compared to your targets. What do you report on your financial dashboard? • Retainer versus projects • Profit [...]

Kathryn Williams on Smoke Signal – A PR Podcast by Paul Cheal

By |2020-10-09T14:06:01+11:00March 19th, 2019|Brand value, Financial tips, Pricing policy|

A Public Relations Podcast with: The Financial Soulmate®   In this Smoke Signals podcast with Paul Cheal, I speak about a different approach to pricing: Value-Based Pricing. Numbers, budgeting and forecasting are not normally the natural domain for PR professionals. However, if you’ve ever worked in an agency there is one thing we certainly know [...]

2019 Value Based Pricing

By |2020-09-02T10:37:23+10:00January 24th, 2019|Financial tips, Pricing policy|

Value is in the eye of the beholder Last year I worked with a number of agencies which, in addition to their traditional pricing models, introduced value based pricing methodology. Value based pricing shifts the focus from talking about how the work is done, to the results the client should expect. So to be [...]

Key Performance Indicators

By |2020-09-02T11:06:22+10:00October 4th, 2018|Financial tips, Leadership teams|

Agency growth by design Design your agency growth by setting a Key Perforamance Indicator Program for your Leadership Team. For this next quarter – assess your 1st quarter performance, and areas of the business which need your focus, to bring you closer towards achieving your goals. 4 areas to include: Agency pipeline Team productivity [...]

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