Financial tips

Monthly management reporting

By | 2020-09-02T09:19:44+10:00 March 20th, 2019|Financial tips, Revenue Improvement|

Following on from the January topic of Value-Based Pricing utilising infographics to display results, it is worth taking the time to revamp your monthly management report - contents and format. Results only mean something when they are compared to your targets. What do you report on your financial dashboard? • Retainer versus projects • Profit [...]

Kathryn Williams on Smoke Signal – A PR Podcast by Paul Cheal

By | 2020-09-02T10:12:45+10:00 March 19th, 2019|Brand value, Financial tips, Pricing policy|

A Public Relations Podcast with: The Financial Soulmate® Numbers, budgeting and forecasting are not normally the natural domain for PR professionals. However, if you’ve ever worked in an agency there is one thing we certainly know well – timesheets. But is filling out timesheets and billing our services at an hourly rate devaluing the [...]

2019 Value Based Pricing

By | 2020-09-02T10:37:23+10:00 January 24th, 2019|Financial tips, Pricing policy|

Value is in the eye of the beholder Last year I worked with a number of agencies which, in addition to their traditional pricing models, introduced value based pricing methodology. Value based pricing shifts the focus from talking about how the work is done, to the results the client should expect. So to be [...]

Key Performance Indicators

By | 2020-09-02T11:06:22+10:00 October 4th, 2018|Financial tips, Leadership teams|

Agency growth by design Design your agency growth by setting a Key Perforamance Indicator Program for your Leadership Team. For this next quarter – assess your 1st quarter performance, and areas of the business which need your focus, to bring you closer towards achieving your goals. 4 areas to include: Agency pipeline Team productivity [...]

Budget for growth – Revenue targets

By | 2020-09-02T12:27:31+10:00 July 17th, 2018|Financial tips, Revenue Improvement|

Lock down your revenue target In the video below I provide a quick tip on how to test your budget using the Revenue Per Head Model: When setting your revenue target, you could use this Revenue Per Head calculation to guide you; then sharpen your pencils, get more precise and ensure that you have built [...]

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