Revenue Models

By |2022-03-12T19:41:40+11:00March 12th, 2022|Brand value, Creative, Intellectual property, Pricing policy, Revenue Improvement|

Value pricing – create your own framework A lot of work goes into creating successful Intellectual Property intangible brand assets and marketing campaigns. Unfortunately, many of the millions of ideas and thousands of hours invested each year, are not sold for a price which reflects the value delivered. In fact, many agencies say that the [...]

Pass the baton – be ready, know how much, and how to do the deal

By |2022-03-18T19:12:37+11:00August 31st, 2021|Financial tips, Intellectual property|

KMint Workshop with: with Stephen von Muenster   Click the icon to watch Video on Demand   Kathryn presents with guest speaker : Stephen von Muenster, Partner – von Muenster Legal Gavin Bain, Managing Director – Wunderman Thompson Perth Rick McEvoy, Managing Partner – Elmwood In this workshop, Kathryn has invited Stephen von Muenster to co-present, with cameo [...]

Next Level – Protect Proprietary IP & Monetize your creative assets

By |2022-03-11T19:32:50+11:00July 28th, 2021|Financial tips, Intellectual property|

KMint Workshop with: Sharon Toerek Intellectual capital is what creative agencies build and deliver every day for their clients, using intangible assets which are their 'secret sauce', yet many do not realise the potential of these proprietary tools and processes. Value often lies beneath that which we can see, in the structure, the process, relationships, [...]

Power to the jingle – sonic communication

By |2022-03-11T19:30:59+11:00May 25th, 2021|Brand value, Creative, Intellectual property|

KMint Workshop with: Matt Hayward Music is a complementary tool used to grow a brand strategically - Television commercials that use sonic brand cues capture 8.5 times more attention than TVCs that don't. Do you know how to incorporate Sonic branding cues into your campaigns? Just like casting, colour palette, visuals - audio cues like [...]

Intellectual property – assets are your competitive advantage

By |2022-03-11T19:31:27+11:00April 27th, 2021|Intellectual property|

KMint Workshop with: Justin Senescall Often it is a case of : you don’t know what you don’t know, which leads agencies to put their clients and their own brand assets at risk. Professionals working in the creative agency environment are expected to know how to secure intellectual property rights, and look out for other [...]

How to safeguard your creative idea

By |2020-09-04T13:08:41+10:00September 8th, 2017|Brand value, Intellectual property, Pricing policy|

In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained.

How To Maximise Your Brand Value

By |2017-09-13T21:45:06+10:00June 2nd, 2015|Brand value, Intellectual property, Pricing policy|

You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]

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