Power to the jingle – sonic communication

By |2021-07-28T09:59:31+10:00May 25th, 2021|Brand value, Creative, Intellectual property|

KMint Webinar with: Matt Hayward   Music is a complementary tool used to grow a brand strategically - Television commercials that use sonic brand cues capture 8.5 times more attention than TVCs that don't. Do you know how to incorporate Sonic branding cues into your campaigns? Just like casting, colour palette, visuals - audio cues [...]

Intellectual property – assets are your competitive advantage

By |2021-06-16T17:07:56+10:00April 27th, 2021|Intellectual property|

KMint Webinar with: Justin Senescall   Often it is a case of : you don’t know what you don’t know, which leads agencies to put their clients and their own brand assets at risk. Professionals working in the creative agency environment are expected to know how to secure intellectual property rights, and look out for [...]

How to safeguard your creative idea

By |2020-09-04T13:08:41+10:00September 8th, 2017|Brand value, Intellectual property, Pricing policy|

In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained.

How To Maximise Your Brand Value

By |2017-09-13T21:45:06+10:00June 2nd, 2015|Brand value, Intellectual property, Pricing policy|

You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]

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