Value pricing – create your own framework A lot of work goes into creating successful Intellectual Property intangible brand assets and marketing campaigns. Unfortunately, many of the millions of ideas and thousands of hours invested each year, are not sold for a price which reflects the value delivered. In fact, many agencies say that the [...]
KMint Workshop with: with Stephen von Muenster Click the icon to watch Video on Demand Kathryn presents with guest speaker : Stephen von Muenster, Partner – von Muenster Legal Gavin Bain, Managing Director – Wunderman Thompson Perth Rick McEvoy, Managing Partner – Elmwood In this workshop, Kathryn has invited Stephen von Muenster to co-present, with cameo [...]
KMint Workshop with: Sharon Toerek Intellectual capital is what creative agencies build and deliver every day for their clients, using intangible assets which are their 'secret sauce', yet many do not realise the potential of these proprietary tools and processes. Value often lies beneath that which we can see, in the structure, the process, relationships, [...]
KMint Workshop with: Matt Hayward Music is a complementary tool used to grow a brand strategically - Television commercials that use sonic brand cues capture 8.5 times more attention than TVCs that don't. Do you know how to incorporate Sonic branding cues into your campaigns? Just like casting, colour palette, visuals - audio cues like [...]
KMint Workshop with: Justin Senescall Often it is a case of : you don’t know what you don’t know, which leads agencies to put their clients and their own brand assets at risk. Professionals working in the creative agency environment are expected to know how to secure intellectual property rights, and look out for other [...]
In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained.
You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]