Negotiate your worth – Don’t leave money on the table

By |2021-06-16T17:06:56+10:00March 30th, 2021|Financial tips, Pricing policy|

KMint Webinar with: Sam Trattles   There is a feeling that comes over you when a game-changer deal comes in the door, a deal that would mean you would need to hire staff in order to take it on. These types of deals can cause you a great deal of pressure, and sometimes even mild [...]

Kathryn Williams on Smoke Signal – A PR Podcast by Paul Cheal

By |2020-10-09T14:06:01+11:00March 19th, 2019|Brand value, Financial tips, Pricing policy|

A Public Relations Podcast with: The Financial Soulmate®   In this Smoke Signals podcast with Paul Cheal, I speak about a different approach to pricing: Value-Based Pricing. Numbers, budgeting and forecasting are not normally the natural domain for PR professionals. However, if you’ve ever worked in an agency there is one thing we certainly know [...]

2019 Value Based Pricing

By |2020-09-02T10:37:23+10:00January 24th, 2019|Financial tips, Pricing policy|

Value is in the eye of the beholder Last year I worked with a number of agencies which, in addition to their traditional pricing models, introduced value based pricing methodology. Value based pricing shifts the focus from talking about how the work is done, to the results the client should expect. So to be [...]

How to safeguard your creative idea

By |2020-09-04T13:08:41+10:00September 8th, 2017|Brand value, Intellectual property, Pricing policy|

In a competitive and crowded marketplace Agencies often struggle to stand tall and protect valuable ideas. Its important to remember we have industry best practice tools and techniques to ensure that recognition, reward, and respect, is maintained.

If you don’t value your time, other people won’t either #Saynotospec

By |2017-09-13T21:43:40+10:00June 8th, 2017|Financial tips, Pricing policy|

This 2.5 minute YouTube video is definitely worth watching  and 2.5+ million other viewers think so too. If  you haven't seen it, click on the link and remind yourself why it's so important to stand up for our profession and #SayNoToSpec http://www.zulualphakilo.com/saynotospec/ Respect to Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo, and [...]

Time is precious: How to be efficient when analysing the figures.

By |2017-09-13T21:42:57+10:00February 28th, 2017|Financial tips, Pricing policy|

Time is precious, and yours is best spent understanding and discussing the results, not preparing all the spreadsheets and checking the data. My first piece of advice to business owners and managers is 'don't live in Excel'; rather: implement the right job management and accounting systems, and invest in the right person to train your [...]

How To Maximise Your Brand Value

By |2017-09-13T21:45:06+10:00June 2nd, 2015|Brand value, Intellectual property, Pricing policy|

You know how important your brand is for the success and value of your business. But, do you know how to calculate that value and turn it into profit? Follow me throughout this article as I explain the calculations of brand valuation and how you can identify and quantify your brand assets to enhance and [...]

How To Value and Price Your Services (Part 2)

By |2019-01-29T18:55:26+11:00April 30th, 2015|Brand value, Pricing policy|

There is no law, nor ethical imperative that says you must charge two clients the exact same amount for the same services. Your services are rarely identical and the value perceived by those respective clients will always be different. Part 2: Value is in the eye of the beholder – the client’s eye. Add Value [...]

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