Creative-led agencies
Brand, design, content, integrated, experiential, media, digital, martech
When growth adds complexity
At 15 – 40 staff, growth should feel lighter, but often it doesn’t.
Decisions slow, delivery still depends on you, and scale starts to add pressure instead of freedom.
More clients. More people. More responsibility.
But not more clarity, capacity, or confidence beneath you.
Dial It Up is designed for agency founders at this exact point, where the business needs stronger structure, clearer commercial visibility, and leaders who can carry weight without you in the room.
$450 + GST
Your agency already has value
This event helps you unlock more of it
Learn
Key points on driving agency value today and tomorrow
Build
Systems, leadership, and frameworks for long-term growth
Connect
Network with fellow agency founders planning ahead
Your agency already has value.
This event helps you unlock more of it.
Learn
Key points on driving agency value today and tomorrow
Build
Systems, leadership, and frameworks for long-term growth
Connect
Network with fellow agency founders planning ahead
Learn from Industry Experts
Learn from Industry Experts
Strong agencies don’t happen by accident.
They’re built through years of smart decisions, client trust, creative excellence, and leadership.
Dial It Up 2026 is about recognising what you’ve built – and learning how to strengthen, elevate, and future-proof it so your agency continues to reward you with opportunity, flexibility, and long-term value.
Whether you plan to scale, transition internally, merge, or one day sell, this event gives you the confidence of knowing:
- What your agency could be worth
- What drives that value today, and tomorrow
- How to design a business that supports your ambitions
A room full of owners thinking ahead
This event is for creative, marketing, media, PR, and tech agency owners who are:
- Proud of what they’ve built
- Curious about what’s possible next
- Ready to make deliberate, informed decisions
You don’t need to be planning an exit to think like an owner who eventually will.
The agencies that achieve the best outcomes, whether through scale, merger, or succession – are the ones that prepare early.
Dial It Up helps agency owners build businesses that:
- Scale without constant founder intervention
- Attract quality partners and acquirers
- Transition leadership smoothly
- Retain value through change
Across Sydney and Melbourne, you’ll hear from four experts who work daily inside agencies facing these decisions.
$450 + GST
Kathryn Williams
Founder, KMint
Kathryn works with agency leaders across Australia to train and empower leadership teams to think and act like true business owners – using powerful dashboards to deliver clarity and visibility, uncover growth and efficiency opportunities, and support business-critical decisions with confidence. A trusted industry speaker at SXSW, Mumbrella and the Global Indie Summit, and an experienced effectiveness judge, she brings credibility, energy and real-world commercial impact to every engagement.
You’ll see how:
- Clear valuation dashboards
- Forward-looking pipeline analysis
- Scenario planning
Kathryn turns uncertainty into confidence and direction.
Nick Tomlinson
Global CEO, Paprika
Paprika supports 800+ agencies worldwide, with more than 25,000 users across New York, Milan, Madrid, Singapore, Australia, Hong Kong — and now France.
Nick brings an encouraging, global perspective on what thriving agencies are doing well:
- Financial clarity
- Forecasting confidence
- Commercial discipline that supports creativity
You’ll gain insight into the systems and thinking that enable agencies to grow sustainably and attract opportunity.
Nick Tomlinson
Global CEO, Paprika
Paprika supports 800+ agencies worldwide, with more than 25,000 users across New York, Milan, Madrid, Singapore, Australia, Hong Kong — and now France.
Nick brings an encouraging, global perspective on what thriving agencies are doing well:
- Financial clarity
- Forecasting confidence
- Commercial discipline that supports creativity
You’ll gain insight into the systems and thinking that enable agencies to grow sustainably and attract opportunity.
Hattie Marsden
Founder, TruWater Advisory
Hattie works alongside founders to help them understand, strengthen, and increase agency value — well before any transaction is on the table.
With senior experience at BCG, SI Partners, and Deloitte, Hattie has guided some of the region’s most successful agency transitions, supporting founders from first conversation to signed deal.
If scaling or selling your agency is even a future consideration,
Hattie brings clarity, calm, and confidence to the process.
At Dial It Up 2026, she’ll share:
- What your agency could be worth
- The levers that consistently increase value
- What sets successful outcomes apart
Sam Berry
Director, Creative Law
The strongest agencies treat legal decisions as a strategic advantage.
Sam helps agencies design legal foundations that support growth, protect value, and create flexibility — from early-stage independents to global groups.
With deep experience in mergers, acquisitions, and management buyouts, Sam translates legal complexity into clarity and opportunity.
Sam Berry
Director, Creative Law
The strongest agencies treat legal decisions as a strategic advantage.
Sam helps agencies design legal foundations that support growth, protect value, and create flexibility — from early-stage independents to global groups.
With deep experience in mergers, acquisitions, and management buyouts, Sam translates legal complexity into clarity and opportunity.
Join us
Places are limited to keep the room focused, senior, and highly relevant.
If you want to step into 2026 with clarity, confidence, and choice
Dial It Up is your next move – Secure your seat today
$450 + GST
Why Dial It Up works
This is a commercially grounded, optimistic conversation – designed to help you:
- Feel proud of what you’ve built
- Make smarter decisions with confidence
- Create options without pressure
It’s about designing a business that continues to work for you – creatively, financially, and personally.
