Kathryn Williams – a second wonderful appearance as Master of Ceremonies for the Global Indie Summit in London and presenting Sell Your Ideas™ which teaches agencies to protect their most valuable assets: their intangible assets – their ideas.
Whether you are a multi-billion-dollar empire, or a small indie business: Effective ideas are brand tools, which help a business differentiate & stand out from its competitors. These intangible assets can potentially create far more value than spending on tangibles like property, plant, & machinery. This is particularly true in the service sector, eg Uber, AirBnB, LinkedIn, which are predominantly based on intangible value. We live in the knowledge era – ideas, people, and proprietary processes. Intellectual property is a significant category of intangible assets, identified as creations of the mind – inventions, literary & artistic works, designs, images & secrets. With the acceleration of digital business models, amplified by COVID19 – this topic explores the value of your intellectual property as a major driver of business success in this knowledge-is-power era.
The Summit is designed for Owners and Senior Leaders of independent agencies from all communications disciplines: creative, media, PR, design and branding and all kinds of digital and social media. As well as a stellar speaker programme the Summit offers a unique chance to share learnings and experience with agency leaders from every continent of the world, facing the same challenges and opportunities.
fusion_global=”1322″]
