2022 KMint Webinar Series

Asset Creation & Revenue Generation

Nuggets of gold – learn from and speak with global industry authorities

Webinar series:

  1. Tim Williams |Fri, 25 February | Value Based Pricing – The Price Stack and The Value Pricing Wheel®
  2. Ron Baker  |Tues, 29 March | Pricing on purpose – Part 1 : Two steps to earning more profit by dumping time sheet pricing
  3. Ron Baker  |Wed, 27 April | Pricing on purpose – Part 2 : The doing: new pricing routine, no more time sheets
  4. Blair Enns |Tues, 14 June| The Innoficiency Problem – Shattering your ideas about efficiency and innovation

  5. Mark Crowe |Wed, 29 June| Brand Value Education – marketing forecasts drive brand value and financial performance
  6. Shirley Reeder  |Tues, 26 July| Brave Money – know your position, stand tall and step forward with confidence

Kathryn presents with guest speaker :
Blair Enns Founding Partner at Win Without Pitching

The Innoficiency Problem
– shattering your ideas about efficiency and innovation

Tuesday 14th June 2022
09:00am-10:00am  AEST

This webinar will explore:

Blair Enns

Blair Enns is a business development advisor to creative firms worldwide. Through his writing, speaking, online training tools, and global consulting practice (Win Without Pitching) he counsels owners of creative businesses on how to build a lucrative client base without having to pitch ideas for free.

Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching program for creative professionals. Since founding Win Without Pitching in 2001 (as a consulting practice, initially), Blair has advised hundreds of design firms, advertising agencies and other creative practices on six continents on how to deprogram themselves from the standard approach to winning new business.

Blair lives in Kaslo, British Columbia, Canada and lectures throughout the world.

 

Description

2022 co-presenters:

Introducing:

Pricing on Purpose – Part 1- Two steps to earning more profit by dumping time sheet pricing

March 29th, 2022 09:00am-10:00am  AEST

Kathryn presents with guest speaker :

Ron Baker Founder at VeraSage Institute

This webinar will explore:

  1. Motivation – to dump time sheets, 5 great reasons to let them go:
  2. Resistance – Mitigating the hurdles, 4 objections to eliminating timesheets:
    • We need them to price
    • We need them for project management
    • We need them to determine the efficiency of our Team
    • We need them to determine profitability by customer and/or job
  3. Strategy – cold turkey or slow transformation, turning off time sheets
    • Immediately
    • In 90 days

Pricing on Purpose – Part 2- The doing: new pricing routine, no more time sheets

April 27th, 2022 09:00am-10:00am  AEST

This webinar will explore:

  1. Objectives – set the scene for your agency to proceed
    • Revenue targets
    • Time frame
    • Proposals
    • Conversion rates
  2. Reporting – targets, systems, responsibilities
    • Targets
    • Systems and processes
    • Responsibilities
  3. Success
    1. Wise council
    2. Review and debrief
    3. Iteration and continuous improvement

Ron Baker

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and radio talk-show host on the www.voiceamerica.com show: The Soul of Enterprise: Business in the Knowledge Economy.

Ron is the author of seven best-selling books, including: Professional’s Guide to Value Pricing; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth; Implementing Value Pricing: A Radical Business Model for Professional Firms; and his latest book The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co-authored with Ed Kless.

As a frequent speaker, writer, and educator, Ron’s work takes him around the world, educating on pricing, trashing time sheets, firm of the future, leadership, ethics, economics, innovation and creativity, marketing, intellectual capital, knowledge management, and other topics.


#1 Webinar| Value Based Pricing – The Price Stack and The Value Pricing Wheel®

February 25th, 2022  09:00am-10:00am  AEST

Kathryn presents with guest speaker :

Tim Williams Founding Partner at Ignition Consulting Group

Tim Williams helps agencies and other professional service firms create, deliver, and capture more value.

When you set aside the outmoded concept of billing for time, an entire spectrum of pricing possibilities emerges. The most profitable agencies are those who have traded their hourly rate card for a “pricing stack” – a variety of ways they get paid for the value they create for their clients. This insightful webinar will show you how you can grow your bottom line by diversifying your revenue streams and charging accordingly.

This webinar will explore the topics of :

  1. Buyer psychology
  2. Outcomes based compensation model
  3. Good, Better, Best compensation model

Tim Williams

Tim Williams leads Ignition Consulting Group, an international consultancy that helps agencies and other professional service firms create, deliver, and capture more value. Tim is a noted author, international speaker, and presenter for industry associations and business conferences worldwide.

His seminars have been featured by the American Association of Advertising Agencies (4As, U.S.), Association of National Advertisers (ANA, U.S.), Institute for Practitioners of Advertising (IPA, U.K.), Institute of Communications Agencies (ICA, Canada), Advertising Council Australia, International Advertising Association (Asia and Europe), European Association of Communications Agencies (EACA) and numerous other business associations with global memberships. His work has taken him literally around the world, working with organizations in North and South America, Europe, Asia, and Australia/New Zealand.

He is author of two books, the latest of which is Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success. Tim is also a frequent contributor to leading marketing publications including Advertising Age, Adweek, and Communication Arts in the U.S., and Campaign, Admap and The Drum in the U.K.

Based on his expertise in business models and pricing strategies, Tim has been interviewed and quoted by The New York Times, The Wall Street Journal, The Economist, The Guardian, National Public Radio, Toronto Globe & Mail, Australian Financial Review, Huffington Post, Bloomberg News, Marketing Week as well as radio talk shows, televised interviews, and podcasts. Tim writes the popular blog Propulsion and contributes regularly to LinkedIn, where he was invited to serve as a global LinkedIn Influencer with several hundred thousand subscribers to his posts.

As a consultant to advertising and marketing firms, Tim has worked with hundreds of agencies and other professional firms ranging from mid-size independents to multinational networks, including all five of the top agency holding companies. Before forming Ignition Consulting Group, Tim was president of several independent agencies after having worked for global agencies including Ogilvy and Burson-Marsteller in New York and elsewhere.

Mark Crowe Managing Director at Brand Finance Australia

Shirley Reeder Director at Brave Consulting Pty Ltd


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