2022 KMint webinars

Asset Creation & Revenue Generation

Nuggets of gold – learn from and speak with global industry authorities

Webinar series:

  1. Tim Williams |Fri, 25 February | Value Based Pricing – The Price Stack and The Value Pricing Wheel®
  2. Ron Baker  |Tues, 29 March | Pricing on purpose – Two steps to earning more profit by dumping time sheet pricing
  3. Ron Baker  |Wed, 27 April | Pricing on purpose – The doing: new pricing routine, no more time sheets
  4. Gabriela Salinas |Tues, 24 May| Brand valuation – Initiatives and trends
  5. Blair Enns |Tues, 14 June| The Innoficiency Problem – Shattering your ideas about efficiency and innovation
  6. Shirley Reeder  |Tues, 26 July| Brave Money – know your position, stand tall and step forward with confidence

 

#1 Webinar
Value Based Pricing
– The Price Stack and The Value Pricing Wheel®

February 25th, 2022
09:00am-10:00am  AEST

Kathryn presents with guest speaker :
Tim Williams Founding Partner at Ignition Consulting Group

Tim Williams helps agencies and other professional service firms create, deliver, and capture more value.

When you set aside the outmoded concept of billing for time, an entire spectrum of pricing possibilities emerges. The most profitable agencies are those who have traded their hourly rate card for a “pricing stack” – a variety of ways they get paid for the value they create for their clients. This insightful webinar will show you how you can grow your bottom line by diversifying your revenue streams and charging accordingly.

Kathryn and Tim will show you a variety of pricing models, to help your agency progress the compensation conversation. Learn how to diversify your revenue streams like many others around the world, by focusing on outputs and deliverables, rather than hours and activities.

This webinar will explore the topics of :

  1. Buyer psychology
  2. Outcomes based compensation model
  3. Good, Better, Best compensation model

 

Tim Williams

Tim Williams leads Ignition Consulting Group, an international consultancy that helps agencies and other professional service firms create, deliver, and capture more value. Tim is a noted author, international speaker, and presenter for industry associations and business conferences worldwide.

His seminars have been featured by the American Association of Advertising Agencies (4As, U.S.), Association of National Advertisers (ANA, U.S.), Institute for Practitioners of Advertising (IPA, U.K.), Institute of Communications Agencies (ICA, Canada), Advertising Council Australia, International Advertising Association (Asia and Europe), European Association of Communications Agencies (EACA) and numerous other business associations with global memberships. His work has taken him literally around the world, working with organizations in North and South America, Europe, Asia, and Australia/New Zealand.

He is author of two books, the latest of which is Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success. Tim is also a frequent contributor to leading marketing publications including Advertising Age, Adweek, and Communication Arts in the U.S., and Campaign, Admap and The Drum in the U.K.

Based on his expertise in business models and pricing strategies, Tim has been interviewed and quoted by The New York Times, The Wall Street Journal, The Economist, The Guardian, National Public Radio, Toronto Globe & Mail, Australian Financial Review, Huffington Post, Bloomberg News, Marketing Week as well as radio talk shows, televised interviews, and podcasts. Tim writes the popular blog Propulsion and contributes regularly to LinkedIn, where he was invited to serve as a global LinkedIn Influencer with several hundred thousand subscribers to his posts.

As a consultant to advertising and marketing firms, Tim has worked with hundreds of agencies and other professional firms ranging from mid-size independents to multinational networks, including all five of the top agency holding companies. Before forming Ignition Consulting Group, Tim was president of several independent agencies after having worked for global agencies including Ogilvy and Burson-Marsteller in New York and elsewhere.

Description

2022 co-presenters:

Introducing:

Ron Baker Founder at VeraSage Institute

Gabriela Salinas Global Managing Director at Brand Finance Institute

Blair Ens CEO at Win Without Pitching

Shirley Reeder Director at Brave Consulting Pty Ltd


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