Cracking The Success Code 2nd Edition


Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide.

In 2016, Brian co-authored the international best seller “Cracking the Success Code”.

Following on from that success, Brian invited business people from around the globe to contribute to: “Cracking the Success Code Vol 2”.

I am privileged to be one of those contributors.

We all agreed to one principle, share your best success strategies. In spite of the difficulties encountered in making success into a precise one-size-fits-all solution, there are some root strategies that are used by successful people.

The book we co-wrote together which launched Thursday, July 7th.


Successfully Sell Your Ideas

Chapter 5 – Cracking the code of legally owning your ideas and demystifying the process of valuation and commercialisation

Whether you are an architect, inventor, owner of a trade secret, designer, author, or your name is on the shingle above your store – your ideas can become global success stories worth millions of dollars.

As a society, we have progressed from farmers, to manufacturers, to the digital information era, and now we are in the knowledge economy, seeing the rise of startups like Meta, Airbnb, and Canva, whose value lies not in physical assets but rather their intangible assets.

Ideas are a product of your mind, and the intellectual property facets of your idea are intangible assets – you can keep, bequeath, and commercialise them.
If you are in the business of creating ideas – read this book to hear how to crack the code of success.


The Ideas Lifecycle®
1.  Ideation
2.  Legal Protection
3.  Valuation
4.  Sale

Real results:
Success strategies from the best in the world – contributing authors:
| Charisma – that special quality of magnetism that we each have.
|Entrepreneurial mindset – how do you measure success?
|Celebrity brand logline – what’s your promise?
|Teamwork – if you want to go fast, go alone. If you want to go far, go together.


Price is AUD56.00 including postage (within Australia) + GST



The world’s leading professionals reveal their top secrets to help You Crack The Code for optimum health, wealth and success
Featuring Brian Tracy, Kathryn Williams, and other professionals from around the world.


There are no reviews yet.

Be the first to review “Cracking The Success Code 2nd Edition”

Your email address will not be published.

Go to Top