Dial It Up – 2024 Roadshow with Seneworth Legal

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Competitive edge training for agencies

Agency-centric training for the whole team, with an exciting lineup of industry experts ready to share their insights and strategies.

Half day content packed agenda, based on decades of observation of what truly drives success. Enrich your agency capabilities and approach to achieving the most efficient path to growing your people and your business.


Sydney – Wednesday 13th March – Yallamundi Rooms Sydney Opera House  SOLD OUT!

Brisbane – Thursday 14th March – The Grand Room IV & Terrace The Calile Hotel  SOLD OUT!

Melbourne – Friday 15th March – The Lounge The Cluster  SOLD OUT!


Show Me The Money®
– Dial up your revenue 

Kathryn Williams, agency financial soulmate®

      1. Increasing revenue – benchmarking rates, utilisation, non-billable time
      2. Markup and Margin – why, what, when, and how much
      3. Sell your ideas – monetising intangible assets


Light the fire in your star account managers
– Upskilling and Inspiring your high potential account managers 

Amanda J Little, Agency adviser

    1. Future leaders – shape and inspire your high achievers
    2. Manager soft skills – relationship building in a post-pandemic, work-from-home, and video conferencing environment
    3. The Client Service Cycle™ – client growth and retention


Beyond the Pitch
– Legal Strategies for Agency Success 

April Thomas, Lawyer for the creative industry

1. Nail your client services agreement – get paid and get protected
2. How to mitigate the key risks – working with creative freelancers and contractors
3. How to safeguard and value your intellectual property and ideas – from pitch right through to the final deliverables
4. How to navigate the legal implications – AI within your agency
5. Key changes to the proposed new Australian Privacy Law regime – the impact on your agency and your clients. Spoiler alert – you will be impacted!


Client projects and agency financial management
– How successful agencies use Paprika

Nick Tomlinson, MD and Founder of Paprika Software

  1. Resourcing – the delicate balance between resource management and measuring client and project profitability
  2. Work In Progress – when to move to a WIP recognition, impact on the P&L, and cash flow visibility
  3. Strategic gowth – scaleability, KPIs, expansion, business units, and multi-currency


Don’t miss out on this training opportunity for the whole team and dial up your agency’s performance in 2024.


Early bird tickets on sale until midnight 31st January 2024 – $265.50 inc gst

Standard price – $295 inc gst





Build a culture with commercial intent

Kathryn ‘sees’ opportunities for an agency which they sometimes cannot see for themselves.

This half-day workshop will educate, inspire, and show you how to improve agency performance.

Don’t miss out on this agency-centric training opportunity for the whole team.

Secure your Early-bird tickets now for the KMint Profit Academy, and help your team to “Dial it Up” in 2024.



Kathryn Williams, agency financial soulmate®

Kathryn is the go-to finance guru for Australia’s peak industry bodies and creative agencies.

An internationally experienced business and financial consultant, mentor, workshop facilitator and keynote speaker – Kathryn liaises closely with industry councils, and is involved in benchmark studies.

Kathryn is the creator of The Money Wheel® keynote; and perenial workshop entitled Show Me The Money® specifically developed for agencies. Through her signature keynotes,  workshops, online courses, local and international conference sessions – including: The Money Wheel® Show Me The Money® and How To Sell Your Ideas™ – Kathryn delivers evidence-based, academically-rooted, value based pricing and core agency financial education.

Over the years, fascinated by the rise of the knowledge economy, and the value of ideas in the creative sector – Kathryn is pioneering in the field of intellectual property and intangible assets, her global research has led her to complete the Harvard University Intellectual Property course, and author How To Sell Your Ideas™

Amanda J Little, Agency adviser

Amanda is a client service and agency skills trainer and agency growth mentor, and runs the Agency Leaders Club, and Future Leaders Circle for emerging agency leaders, working with agencies across Australia, New Zealand and Asia, including: Ogilvy PR, WE Communications, Havas Red, WPP/AU, dentsu Australia, Edelman, BCW, One Green Bean, Hill & Knowlton, Hughes Pr, CUBE, SIing & Stone and ARUGA.

Amanda kicked off her PR & Comms consulting career with ten years at Burson-Marsteller in Sydney and Canberra. Later she was Managing Director, Australia for Hill & Knowlton and Edelman.

Amanda holds a Bachelor of Arts (Communications) and Master of Business Administration (MBA) from University of Technology Sydney., and is a Fellow of the Public Relations Institute of Australia (FPRIA) and a Graduate Member of the Australian Institute of Company Directors (MAICD); and is a regular judge of the PRIA National Golden Target Awards and has been a past winner of numerous National Golden Target Awards.

April Thomas, Lawyer for the creative industry

April has a particular concentration of clients in the PR, marketing and creative services industries.

April advising on legal issues including intellectual property protection, licensing of creative content, trademark and brand protection matters, the client/agency contract, freelancer contract issues,  social media issues, advertising compliance, and privacy law compliance.

Nick Tomlinson, MD and Founder of Paprika Software

Starting his own business at the age of 24, Nick is now, four decades on and fulfilling his vision: to deliver Agency software solutions to agencies around the globe.

Nick leads the strategic development of Paprika and has a passion for finding better solutions to the issues facing companies in the creative communications sector:

With offices, in New York, Milan, Madrid, Singapore, Australia and Hong Kong, and latest launch of Paprika France earilier this year. Nick is also a champion of Paprika as a social enterprise from reducing our carbon footprint to active involvement in our volunteering and fundraising initiatives.




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