How to double the size of your agency – full day intensive masterclass

How to double the size of your agency – full day intensive masterclass

$ 2.500 + GST

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The winning mindset to double your business

Master the artful combination of new business excellence with financial acumen and diligence.

Adopt the right mindset to flip your approach to growth.

So many agencies we’ve worked with have been missing financial targets and opportunities to expand robustly; over investing in pitching, losing their best people, and failing to engage their best people to manage client accounts with true accountability.

Only the savviest agencies develop the mindset to escape the gruelling growth treadmill and focus intently on doing the right things, the right way.

Traditional agency-thinking believes an age-old formula: Achieving Growth = New Business = Pitching. This is not worlds’ best practice – in this intensive masterclass we will explore what techniques to adopt.

Learn key metrics to measure if you’re ‘match fit’ to double the size of your agency, and quick wins to get you there if you’re not.

  • Pitch impact – rigorous new methods of tracking the true sell and sunk costs of pitching
  • Client evaluation – extracting optimum value from every client
  • Leadership skills – insight selling, stakeholder profiling, efforts that drive profit, harnessing the agency’s brains trust, not leaving it all to the business owner

Only when you’re focused intently on the right measures of success will you find yourself minimising waste and maximising growth.

Learn how to build an agency with commercial intent where everyone has a stake in ‘a culture of growth’ and thinks like a business owner:

  • Pricing – policy, minimum rates, benchmarking, value-based pricing
  • Reporting – scope of work, sign off and status reporting, revenue targets, pipeline and delegation of responsibilities
  • Key performance indicators and results tracking

While there are never any short cuts, the smartest agencies are those who understand the effective blend of culture, focus, and shared responsibility.

This workshop is ideal for: business owners, general managers, and senior finance managers.

It’s a content packed agenda, based on decades of observation of what truly drives success, and will streamline your approach to achieving the most efficient path to doubling the size of your business while leaving you inspired and raring to go by day’s end.


SYDNEY – Wednesday 20th March 2019  9am – 5pm

Governor Phillip Tower, 1 Farrer Place, Sydney.


MELBOURNE – Wednesday 27th March 2019, 9am – 5pm

The Boardroom, The Cluster – level 17, 31 Queen Street, Melbourne



Take advantage of the special EARLY BIRD RATE of $2,250 until midnight 4th March 2019.  After the cut-off date all tickets are $2,500.



Be match fit and build a culture with commercial intent


Spend the day with Kathryn Williams and Julia Vargiu – and learn to grow by design & not by chance.

Julia ‘sees’ the opportunities for an agency which they sometimes cannot see for themselves – win more, pitch less.

What clients buy rather than what you’ve been selling; see the needs of the client; see the value of your work; and close on your terms.


Kathryn brings clarity and simplicity to the financial side of running an agency, providing tools and techniques to set realistic measurable targets, and methods to engage your team to step up and #ownit.


Book your ticket now – train your team, and empower them to be the best they can be.



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