The winning mindset to double your business
Master the artful combination of new business excellence with financial acumen and diligence.
Adopt the right mindset to flip your approach to growth.
So many agencies we’ve worked with have been missing financial targets and opportunities to expand robustly; over investing in pitching, losing their best people, and failing to engage their best people to manage client accounts with true accountability.
Only the savviest agencies develop the mindset to escape the gruelling growth treadmill and focus intently on doing the right things, the right way.
Traditional agency-thinking believes an age-old formula: Achieving Growth = New Business = Pitching. This is not worlds’ best practice – in this intensive masterclass we will explore what techniques to adopt.
Learn key metrics to measure if you’re ‘match fit’ to double the size of your agency, and quick wins to get you there if you’re not.
- Pitch impact – rigorous new methods of tracking the true sell and sunk costs of pitching
- Client evaluation – extracting optimum value from every client
- Leadership skills – insight selling, stakeholder profiling, efforts that drive profit, harnessing the agency’s brains trust, not leaving it all to the business owner
Only when you’re focused intently on the right measures of success will you find yourself minimising waste and maximising growth.
Learn how to build an agency with commercial intent where everyone has a stake in ‘a culture of growth’ and thinks like a business owner:
- Pricing – policy, minimum rates, benchmarking, value-based pricing
- Reporting – scope of work, sign off and status reporting, revenue targets, pipeline and delegation of responsibilities
- Key performance indicators and results tracking
While there are never any short cuts, the smartest agencies are those who understand the effective blend of culture, focus, and shared responsibility.
This workshop is ideal for: business owners, general managers, and senior finance managers.
It’s a content packed agenda, based on decades of observation of what truly drives success, and will streamline your approach to achieving the most efficient path to doubling the size of your business while leaving you inspired and raring to go by day’s end.
SYDNEY – Wednesday 20th March 2019 9am – 5pm
Governor Phillip Tower, 1 Farrer Place, Sydney.
MELBOURNE – Wednesday 27th March 2019, 9am – 5pm
The Boardroom, The Cluster – level 17, 31 Queen Street, Melbourne
Take advantage of the special EARLY BIRD RATE of $2,250 until midnight 4th March 2019. After the cut-off date all tickets are $2,500.