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How To Sell Your Ideas™

With increasing awareness as to how valuable Intellectual Property is, and at least 40 ways to compute the value of Intangible Assets –  your BIG IDEA will serve your well if you understand how to #ownit, #valueit, and #commercialiseit.

Ideas bring brands to life, and executed brilliantly: you may end up with a CANNES Lion. It is worth noting the increase of Chief Marketing Officers (CMO’s) attending CANNES, the clever ones are now tracking the direct link to creative excellence, leading to increased sales, and company growth.

Yet, working with hundreds of agencies for over 30 years, it remains a curiosity to Kathryn as to why the industry has no discipline to formally recognise, value and protect intellectual property.

In this half day professional development workshop, Kathryn will share practical steps to ensure that your team is educated and able to answer these five key questions:

  1. What intellectual property are we creating?
  2. How do we ensure that we own it?
  3. How do we put a value on our ideas?
  4. How do we commercialise our intangible assets?
  5. How do we create an Intangible Asset Mangement System?

This workshop is ideal for: Business owners, general managers, senior account service, and the finance team.

Book your early bird ticket and reserve your seat:

 

SYDNEY - Tuesday 16th October, 9am - 1pm

Governor Phillip Tower, 1 Farrer Place, Sydney.

 

MELBOURNE - Tuesday 23rd October, 9am - 1pm

Gallery IV, The Olsen, 637-641 Chapel Street, South Yarra.

 

INVESTMENT:

Take advantage of the special EARLY BIRD RATE of $540 until midnight 23rd September 2018.  After the cut-off date all tickets are $600.

Or book the KMint Combo for a 20% discount when purchasing both 1/2 day workshops: How to Sell Your Ideas and Show Me The Money.

Temporarily unavailable

Show Me The Money® - AUGUST 2024 - Early bird offer

hosted by Kathryn Williams | Financial Soul Mate®

 

An intense half-day workshop to get granular on agency financial performance:

Global best practice | Industry benchmarks | Financial frameworks

 

 

TIME:   8:30am - 1pm

Melbourne - Tuesday 6th August, 2024 -  FULLY BOOKED!

Brisbane - Thursday 8th August, 2024 -  FULLY BOOKED!

Sydney - Friday 9th August, 2024 -  FULLY BOOKED!

 

 

Agency Leadership - a complete framework to achieve business targets.

This workshop will show  you exactly what your agency needs to do to deliver financial success.

Topics:

  1. Financial strategy - budget, rolling forecasts, pipeline tracker
  2. Pricing policy - benchmarks, rates, value, business terms
  3. Management reporting - Performance tracking and Key Performance Indicators

 

Book your seat and receive your welcome pack, including:

 

KMint booklets

  • Markup and Margin - the $250,000 question
  • How to Value and Price Ideas and Services
  • Trademark
  • Revenue Models - Value and Time, Inputs and Impact

 

Show Me The Money® Templates:

  • Pipeline tracker with visual progress charts
  • Financial dashboard with visual trackers

 

Complimentary consult with Kathryn before the workshop.

 

BOOK NOW to receive the early bird ticket price.

If you attended the KMint Profit Academy Dial It Up event in March:

- apply your promo code to your shopping cart to receive an additional 20% discount

 

 

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