A lot of work goes into creating successful intellectual property (IP) brand assets and marketing campaigns.
Unfortunately, many of the millions of ideas and thousands of hours invested each year, are not sold for a price which reflects the value delivered.
In fact, many agencies say that the hourly rate pricing method is not the right model; and their clients often agree, as they try to reduce hours and push rates down.
BUT, there are a few really important, easy to use techniques, that can make a difference to the way you commercialise your IP and services.
This booklet will explore how to create a revenue model based on the value of outputs, rather than your people’s time.