Revenue Models

Revenue Models

A lot of work goes into creating successful intellectual property (IP) brand assets and marketing campaigns.

Unfortunately, many of the millions of ideas and thousands of hours invested each year, are not sold for a price which reflects the value delivered.

In fact, many agencies say that the hourly rate pricing method is not the right model; and their clients often agree, as they try to reduce hours and push rates down.

BUT, there are a few really important, easy to use techniques, that can make a difference to the way you commercialise your IP and services.

 

This booklet will explore how to create a revenue model based on the value of outputs, rather than your people’s time.

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Description

Pricing is one of the most important decisions an agency owner needs to make. However, most succumb
to job management systems which dictate the hourly rates and cost-plus models.

Those who understand that value is in the eye of the beholder are often smarter at arriving at a price which may be twenty-times or more, based on the outcomes rather than the time it took to deliver them.

This booklet will explore how to create a revenue model based on the value of outputs, rather than your people’s time

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