Trade mark law gives owners of marks legal protection against confusion of similar marks, eliminating unfair competition in marketing their goods and services, and to protect their goodwill. Consumers also benefit by being able to rely on source and quality of the brand promise made to them.


This ebook is a scholarly paper written by Kathryn Williams for the Harvard University Intellectual Property course, which receiving a ten out of ten grading.



A sound Intangible Asset Management strategy and management of your Intellectual Property Portfolio hold the potential to deliver far greater value than all the traditional tangible assets a business may have.


Trade marks are a proprietary mark, used to prove ownership rights – a sign capable of distinguishing the goods or services of one business from those of another business.


Kathryn’s complimentary ebook will provide you with an opinion of the two sides of the trade mark – from the owners’ perspective, and that of the consumer – both side adoring these valuable brand assets which over time develop a unique identity of their own.

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ebook – Complimentary download


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