This booklet will show you how to value and price your ideas and services.
Value and Price
The MarComms (Marketing Communications) industry specialises in delivering profitable ideas to increase brand equity for clients. Therefore, understanding how to recognise, cost, value, and sell your ideas and services to ensure maximum profit is an essential part of running any creative business. Do your big ideas continue to deliver returns for your client beyond the initial time it takes you and your team to develop them? Is your level of service significantly higher, more sophisticated, and a more valuable than that of your competition?
If you answered YES, then you are in the right place.