Pricing Strategy

By |2022-11-21T13:05:49+11:00November 17th, 2022|Brand value, Financial tips, Leadership teams|

Photo by Johan Skyon shutterstock   Pricing Strategy When did your agency last review its pricing strategy? If it was before COVID-19, then it was probably in 2019 or early 2020. Have your staff salaries increased since then? Most likely you are paying your team more than what they were earning in 2019, if you [...]

Revenue Models

By |2022-03-12T19:41:40+11:00March 12th, 2022|Brand value, Creative, Intellectual property, Pricing policy, Revenue Improvement|

Value pricing – create your own framework A lot of work goes into creating successful Intellectual Property intangible brand assets and marketing campaigns. Unfortunately, many of the millions of ideas and thousands of hours invested each year, are not sold for a price which reflects the value delivered. In fact, many agencies say that the [...]

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